A "bait" can be an e-book, an audio, a software, or just anything that is digital and can be downloaded easily and instantly. Once your prospects mailing list have entered their contact details to get your bait or ebook, your next job should be to send the follow up emails with relevant information that concerns that market. You should be as explicit as possible with your first contact.
Let them know what to expect from you, the type of messages and periods you may be sending them emails to give them the choice of mailing list either staying or leaving your list. Are you having trouble building your e-mail list as quickly as you would like to? There are so many people collecting e-mail addresses these days that you have to cover all of your bases to be successful.
Here are some ideas and tips to help you be more successful in building your list. Appeal to the social "belonging" aspect of people's personalities. Let them know that other people just like them are signed up for your offering. It is beneficial mailing list to include testimonials too and even better if you have pictures to go along with them. Create a sense of familiarity with your would-be customers.