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aburaihan0525
Apr 04, 2022
In General Discussion
Alex bootstrapped his business using a small amount of his savings and launched through Indiegogo. Since then, he has let sales organically grow as he adjusted the product based on customer feedback. Alex has only run two paid marketing tests for a total of $1,700 that brought in just under 10x ROI. Since the successful Indiegogo campaign (raising $16,428 CAD, $6,428 more than the $10,000 CAD goal), sales doubled organically year over year, and to-date, CRIK Nutrition has made a total lifetime revenue of over $175,000. Quick stats: Product: Cricket Protein Powder Founded: 2015 Location: Winnipeg, Canada Lifetime revenue: $175,000+ Founders: 1 Employees: 0 Now let’s dive into Alex’s story! Take it away, Alex... HOW IT ALL STARTED Telemarketing list Prior to starting CRIK Nutrition, I was spending most of my time in Europe being mentored in ecommerce by some friends of mine. It was I was flicking through Facebook and saw an article that Tim Ferriss posted about cricket protein bars that garnered a lot of investment. Screenshot showing a Facebook post by Tim Ferriss It was kind of odd but Tim Ferriss is often quite on the ball with all the new things, so I decided to give it a look. Within two paragraphs, I was blown away by the benefits and sold on the idea right on the spot. I don’t really ever eat protein bars, but I wanted to give cricket protein a try. So I looked up where the protein bar company got the crickets for themselves — to see if I could use them in a protein shake or
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