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reyadhossin1252542
Apr 12, 2022
In General Discussion
When we talk about inbound marketing , B2B companies are usually the first thing that comes to mind. Indeed, this sector has a series of characteristics that make it very suitable for applying an inbound methodology. But it is also possible to do successful inbound marketing in companies that sell their products directly to consumers. Let's see how! Do you want to fully understand the Inbound Marketing of the future? Click here and register for free in our complete training to develop a global strategy that will help you attract and convert users into customers. Does inbound marketing work in B2C companies? Inbound marketing para B2B y B2C As we have just commented, the B2B sector has a series of characteristics that make the inbound marketing methodology very appropriate. Let's see individual email list what they are and how they can be applied to B2C: Purchase decision time . Inbound marketing is better suited to long purchasing processes, in which we gradually accompany the user until the final decision. Therefore, it is appropriate for products that have a thoughtful and thoughtful purchasing process and not so much for those that are characterized by impulsive purchases. The average price of the products . Inbound marketing requires a certain investment of time and resources for each lead , so the investment is much more likely to pay off if the final purchase is high. The way in which the first contact between brand and user occurs . In many cases, inbound processes are launched when the user is investigating how to solve a need. The knowledge of the buyer person. In general, B2B solutions are aimed at very specific profiles (people with a certain position in certain companies), while B2C solutions aim to reach a broader audience. In general, the more we can fine-tune the buyer persona , the more profitable inbound marketing will be for us. If we take into account all these characteristics, the conclusion is that there are products aimed at the consumer that meet the requirements to be able to apply inbound . To give just a few examples, it would be the case of technology, household appliances, financial products, cars or travel. How to apply inbound marketing to B2C products To adapt the inbound methodology to B2C products, we have to take into account some key guidelines: The content approach . Normally, B2B content has a very practical, rational approach focused on user training. On the other hand, in B2C, communication focuses more on benefits and brand values, although without excluding educational content such as video tutorials.
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